ABOUT YOU joined forces with Converse to launch the Twisted shoe in Germany in 2020. This campaign was an opportunity to celebrate creativity and innovation whilst embracing the classic Chuck Taylor silhouettes and heritage. Inspired by the shoe's unique design, our team created an onsite and national out of home campaign that captured the essence of "twisted." From the concept development to the final execution, every aspect of the campaign was infused with a sense of playfulness and originality. Through captivating visuals and collaboration with Julia Wulf, we ensured that the campaign resonated with the target audience across various touchpoints.