Reigniting Germany's passion for football ahead of UEFA Euro 2024.
By harnessing the universal love of football, we created a nationwide activation that transformed the streets into pitches and ordinary objects into goals.
All you need is a ball.
We created an interactive experience that transcended age, gender and background. From bustling city centres to quiet suburban streets across the whole of Germany, our campaign brought people together through the simple joy of play. Through spontaneous matches and impromptu goals, we celebrated the spirit of football and reminded everyone that all you need is a ball to join the game.
Credits
Creative Direction Art: Nicolau Attallah, Felix Umbach, Michael Wilde. Creative Direction Copy: Blake Waters, Mattias Jahn, Lars Grüble, Karim Chughtai. Creative Direction Innovation: Felix Burger, Head of Design: Mehmet Saydan Celik. Art Direction & Design: Eliza Mallender, Florian Wagner, Amrita Dutt, Jan Husstedt, Anton Herbst. Copywriting: Jana Ruhser. Executive Creative Direction: Ronnie Patt, Alexander Michaelsen. Managing Director: Robert Zitzmann, Katja Kraus. CCO: Szymon Rose, Daniel Schaefer. Client Service Director: Eva Backes. Account Director & Production: Annika Neumann. Production: Wolffpack Vision. DOP: Christian Fröhlich, Marius Müller. Editing: Lee Miller, Simon Reindl, Finn Pietsch, Maximilian Litwin.