human tech > big tech
Gen Z cares about humanity. Big Tech is basically the opposite. So we wanted to show that Firefox actually gets what matters to them — and prove it, not just say it.
The idea had to be bold, memorable, and feel like it was actually born on the internet, not bolted onto it. So we turned browser usage into the campaign itself.
Alles, was du wirklich browst.
FÜR MEME, MYSELF AND I.
We took it out of the browser and onto the street. In Berlin, "Für Meme, myself and I" turned an entire building into a wall of pure internet chaos — a laser-eyed cat, cassssh, a dolphin mid-leap, a portal straight out of a fever dream, all wrapped in browser windows and rainbow gradients so you can't mistake it for anything but Firefox. Basically what your browser history would look like if it got to paint a mural.