The first offline shitstorm.

Little Big Change's "Sch*** Drauf" diaper edition campaign was more than just a marketing initiative; it was a bold statement against hate and discrimination. With the federal election looming, we saw an opportunity to empower parents to advocate for a better world through their babies' "poop activism." Through humour and social consciousness, we crafted a campaign that encouraged parents to make their voices heard in a playful yet impactful manner. By printing the diapers with the shittiest real quotes from German politicians, we turned an everyday necessity into a vehicle for social change. The campaign ignited conversations and sparked introspection, challenging societal norms and inspiring positive action.