NATIONAL BAD PUN DAY
Thomas Müller’s own teammates joke that he never stops talking, so instead of avoiding that, we built the whole idea around it.
For National Bad Pun Day, we shot a mockumentary-style social film — complete with deadpan talking-head testimonials, an exasperated director character, and of course, that dry is this really happening? energy straight out of The Office — where Müller fires off the worst nut puns he can find… and he just won't stop.
BETTER, TOGETHER
Seeberger partnered with Tafel Deutschland, an initiative that takes surplus food and redistributes it to help those in poverty, and reduce food waste. With Seeberger, every purchase helps put food on someone else's table.
So we built a bright, graphic colour blocked, grocery set to promote it. We’re still in the same playful world as the pun spot, just putting it towards something bigger.
OPEN TO WORK
There’s nothing worse for a nutcracker, than a pre-shelled walnut.
The poor guy is out of a job, and has to reinvent himself. Thomas Müller, and Seeberger help him crack what to do next.