Trendyol German Market Launch
Reinventing Trendyol's corporate identity for its expansion into the German market was a challenge we embraced with enthusiasm and creativity. Our team delved deep into the brand's ethos, drawing inspiration from its commitment to innovation and accessibility in the world of fashion e-commerce.
The market launch campaign began by initially devising basic rules for brand implementation across communication. Logo usage, sizing and spacing had not yet been defined so this became a vital part of our first tasks.
Leveraging bold color palettes and dynamic typography within flexible grid systems, we crafted a corporate identity that was as adaptable as it was distinctive. The subsequent Black Friday campaign served as a celebration of Trendyol's ethos, channeling the excitement of e-commerce into a visually captivating TVC that transported viewers into the Trendyol universe. With every design element carefully curated to reflect the brand's essence, we set the stage for Trendyol's success in its new market venture.
Credits
Creative Direction: Saydan Celik. Art Direction & Design: Eliza Mallender, Lara Wellner. Copywriting: Ilayda Erbas.